A Look at 10 Healthcare Companies and Their Recent Brand Refresh
Maintaining a modern and appealing brand is crucial in today’s competitive environment. This article examines the recent brand refreshes undertaken by ten healthcare companies. We
Branding
5 Signs Your Tech Company Needs a Rebrand
If your brand feels outdated or no longer aligns with your strategic direction, it’s time to consider a rebrand. This article outlines key indicators that signal the need for a brand refresh, from a mismatched corporate identity to blending in with the competition. We’ll provide a succinct overview of how to recognize these signs and the steps to renew your brand, ensuring it remains relevant and competitive in today’s fast-paced market.
Choosing the Right Color Palette in Tech Branding
Unpacking the process of selecting a color palette that aligns with a brand’s core values and messaging. It’s not just about the aesthetic appeal; it’s about telling a story and evoking the right emotions. Color can be a powerful tool in conveying a brand’s personality, whether it’s the calm assurance of a security app or the vibrant energy of a new social media platform.
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