Visual Identity Refresh:
We designed a complementary identity system that maintains the core sophistication of the Allnova brand while introducing warmer, more human-centric elements. The concept revolves around protection, legacy, and new beginnings.

Logo Adaptation:
The Allnova wordmark was subtly adjusted for the life insurance division to enhance clarity and introduce softer, rounder shapes, symbolizing security and care.

Color Palette:
The primary palette remains dark blue and gold – representing trust and prestige. We introduced gradient touches with soft beige and gentle light blue to create a sense of warmth and approachability.

Typography:
We continued to use Oswald and Inter for strong headlines and easy readability but paired them with lighter weights for life insurance materials, emphasizing a softer tone.