EIT Digital is a leading European organization driving digital innovation and entrepreneurial education across the continent. To improve brand visibility and create a lasting impact, EIT Digital needed a cohesive and engaging suite of marketing assets. This case study outlines the process of designing these assets to strengthen the organization’s brand identity and better communicate its purpose to potential partners, students, and investors.
The Chalange
- Increase brand recognition and awareness among target audiences.
- Enhance user experience through consistent and engaging visual design.
- Clearly communicate EIT Digital’s purpose, initiatives, and impact.
What did
New Media Sign do
Research and Analysis: The first step was to analyze EIT Digital’s existing branding, messaging, and audience demographics. This involved understanding their core values, strategic objectives, and primary target groups, such as students, entrepreneurs, researchers, and investors.
Design Concepts: Several design concepts were developed to explore different visual directions, focusing on clarity, consistency, and engagement. These concepts were presented to EIT Digital’s stakeholders for feedback and refinement.
Design Execution: Once a design direction was chosen, the marketing assets were created.
By designing a cohesive and engaging suite of marketing assets, EIT Digital has successfully strengthened its brand identity and increased its visibility among key audiences. The new assets effectively communicate the organization’s purpose and showcase its impact on digital innovation and entrepreneurial education in Europe.
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
