Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
In 2024, Digitail unveiled a vibrant brand refresh to reflect its mission as a leading innovator in veterinary practice management software.
This transformation introduced a bold, cohesive visual system that better captures Digitail’s energy, modern spirit, and deep care for veterinary professionals and their patients.
Scope:
✔︎ Brand Transformation
✔︎ Visual Identity System
✔︎ Website Redesign
✔︎ Exhibition Booth Design
Combining playfulness with professional clarity, Digitail’s refreshed brand identity tells a compelling story: technology and compassion can transform veterinary care.
While Digitail’s technology continued to evolve rapidly, the brand’s previous identity was no longer fully aligned with the company’s innovative, AI-driven offerings.
Key challenges included:
Lack of Visual Consistency: Disjointed visuals across web, marketing, and product materials diluted the brand experience.
Understated Energy: The previous design system didn’t fully convey Digitail’s dynamic role in reshaping veterinary medicine through technology.
Scalability Issues: As Digitail expanded into new markets and partnerships, it needed a scalable and cohesive brand framework to maintain recognition and trust.
The 2024 brand refresh reimagined every element of Digitail’s visual and communication strategy:
Logo Evolution: A distinctive, modernized wordmark paired with a memorable secondary symbol — a stylized dog’s tail forming a heart — representing care, innovation, and loyalty.
Expanded Color Palette: A fresh spectrum of bright turquoise, blue gradients, and soft neutrals to create a welcoming, tech-forward look across digital and print assets.
Typography Upgrade: New primary and secondary fonts (Poppins and Nunito) that balance modernity with warmth and enhance readability across platforms.
Website Redesign: Full website overhaul to reflect the new identity — cleaner layouts, stronger visual hierarchy, and vibrant storytelling to engage veterinary practices.
AI-Generated Visuals: Custom Midjourney-generated imagery featuring cheerful dogs and cats in branded hoodies, adding personality and consistency to marketing materials.
Exhibition Booth Redesign: A standout VMX 2024 booth concept highlighting Digitail’s uniqueness in the veterinary AI software space, ensuring visibility among thousands of participants.
Comprehensive Brand Guidelines: Detailed documentation covering logo usage, typography, color application, social media assets, event branding, and marketing collateral for global consistency.
In luctus tincidunt elit quis consequat. Curabitur accumsan, dui vitae ornare mattis, ipsum urna tempor velit, sed tempor enim tortor sed arcu. Donec leo dolor, pharetra sit amet mauris eu, laoreet consequat erat. Fusce eget massa ullamcorper, pretium sem et, interdum leo. In scelerisque mauris purus, id vestibulum erat sollicitudin vel.
The brand refresh delivered outstanding results internally and externally:
Stronger Brand Recognition: Early post-refresh campaigns saw a notable increase in brand recall and positive sentiment among veterinary professionals.
Increased Engagement: Higher interaction rates on social media and at industry events, driven by the friendly and distinctive new visual identity.
Stronger Market Positioning: The refreshed brand positioned Digitail as not just a software provider, but a trusted partner in veterinary innovation.
Internal Alignment: Teams across marketing, sales, and product now share a unified, scalable set of visual assets — boosting productivity and reinforcing a shared mission.
By pairing technological sophistication with authentic emotional connection, Digitail’s 2024 brand refresh sets the company up for its next phase of growth — reaching new markets, winning new partners, and transforming more veterinary practices around the world.
Your brand deserves the best, and your timeline does too. If you’re ready to elevate your marketing with faster, smarter creative, contact New Media Sign today. Let’s create something amazing together!
Copyright © 2025 New Media Sign.
Sign up for our newsletter to stay informed about the latest updates, & exclusive offers