Aginova, an established player in sensor and IoT solutions since 2004, initiated a rebranding project with the goal of revitalizing its brand identity. As their technology offering evolved to provide advanced end-to-end IoT solutions, the brand needed to shift from a legacy image to one that reflected innovation, precision, and trust.
New Media Sign was engaged to lead this transformation — delivering a brand that would align seamlessly with Aginova’s modern product line, global ambitions, and IoT-focused growth strategy.
Despite having deep expertise and technological strength, Aginova’s former brand lacked visual consistency, emotional resonance, and a clear connection to its expanding IoT solutions portfolio. The challenge was twofold:
Modernize the visual identity without alienating existing industrial clients.
Create consistency across all physical and digital touchpoints, from small devices to industrial applications.
We started by clarifying Aginova’s brand values — innovation, precision, and reliability — and crafted a visual identity that amplified these traits.
Logo Redesign:
A dynamic, futuristic “A” symbol was developed, representing advancement, direction, and connectivity. It is bold enough for industrial markets yet minimal for digital platforms.
Color Palette:
We introduced a professional yet energetic palette: Deep Blue, Calm Blue, Purple Link, and Deep Black, evoking trust, depth, and a tech-forward mindset.
Typography:
Modern, readable typefaces (Montserrat and Nunito Sans) were selected to support digital clarity and industrial precision.
Iconography:
A custom set of icons covering sensors, refrigerants, and monitoring devices ensures quick, intuitive recognition across applications.
Aginova’s core products, like the Sentinel ST, Sentinel RS-485, and Sentinel EYE sensors, were rebranded with updated visual packaging and user interface elements to ensure a seamless customer experience across both hardware and software.
The website was redesigned to reflect Aginova’s new identity with a modern UX/UI, focusing on showcasing IoT solutions, industries served, and real-time case studies. Visuals emphasized clarity, precision, and actionability.
Branded assets were created for:
Industrial use (helmets, sensor devices)
Corporate environments (large-scale banners, notebooks)
Public visibility (tote bags, embroidered wearables)
This approach ensured that Aginova’s identity could adapt gracefully from office spaces to industrial sites.
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The rebranding has positioned Aginova as a future-ready IoT leader, bridging its historical credibility with its modern ambitions.
Key outcomes:
A stronger digital presence and enhanced user experience online.
A cohesive and recognizable brand across industrial, corporate, and consumer touchpoints.
Increased customer confidence and stronger brand recall during international business development efforts.
A design system flexible enough to support the company’s scaling needs across new product lines and geographic markets.
Your brand deserves the best, and your timeline does too. If you’re ready to elevate your marketing with faster, smarter creative, contact New Media Sign today. Let’s create something amazing together!
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